Learn PHP - Part 3: Expanding Your Resources
February 18, 2008 | PHP, Web Design | 3 Comments

Photo: Jeff Wilcox
Welcome to Part 3 of Learning PHP. If you’ve come here directly, be sure to check out Learn PHP - Introduction for an overview of the entire series!
Expanding Your PHP Resources
If you’ve been following the series, you’ve likely just completed the Zend 101 Tutorial series before coming here. Let me be the second one to say congratulations - after all, you should be the first to pat yourself on the back for a job well done.
The power and flexibility of PHP should be a lot clearer now, and you’re likely excited about going out and building your first big project. This article, Learn PHP - Part 3 is going to highlight some incredible resources to help you on your way.
If on the other hand you’re already familiar with PHP, then welcome to the series. You’ve likely skipped ahead, or skimmed through the first two parts. Learn PHP - Part 3: Expanding Your Resources is the first article aimed at both newcomers to PHP and old programmers alike.
Honing your PHP skills takes a combination of knowledge and experience. Accordingly we’ll start with expanding your knowledge, beginning by reviewing one of the best resources out there: php.net. We’ll focus on how to effectively use php.net, maximizing knowledge while minimizing time spent searching.
Not to neglect experience, this article will conclude with an outline of great PHP communities and solid PHP libraries. You’ll be amazed at how quickly you’ll learn PHP with a community behind you and solid, correctly coded, examples in front of you. So what are we waiting for? Let’s get started.
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Freelance Web Design - Writing A Client Reference Manual
February 16, 2008 | Freelance Materials, Web Design | Leave a Comment

Photo: ben hanbury
As a web designer it’s easy to get caught up in using tech related jargon. Now it’s not a bad thing to know your ASP’s from your PHP’s, but throwing around jargon with too much or too little explanation can create a wall between the designer and the client. Assume too much and the client gets lost. Assume too little and the client may feel you’re being condescending and react accordingly.
To combat this, I’ve created a simple Web Design 101 – A Quick Reference Manual for all my clients at Chris Laskey Design. I attach it to emails around the time I’m putting together a quote, and runs on the simple theory that no one likes to be put on the spot, but everyone likes having an simple reference to read on their own. This helps clients better understand the itemized quote, as well as the design process.
In the following article I’ll give you some examples of what it covers, and explain how handy it can be for keeping the client happy and streamlining the design process. And designers know, happy customers lead to less headaches, more references, and most importantly more work referrals. So read on, and we’ll see if I can’t sway a few designers write a Website 101 reference of their own.
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Search Engine Optimization - Part 1: The Basics
February 13, 2008 | SEO, Web Design | 1 Comment

Photo: DeclanTM
When it comes to web design, Search Engine Optimization (SEO) is a frequently undervalued skilled. Good SEO practices aren’t just for large corporations competing for the number one spot on Google; SEO is just as important to small Mom and Pop shops investing hard earned money into a website.
Without visibility on a search engine, the growth potential of any website is limited to word of mouth. If you’re a professional blogger, that’s not such a bad thing. But for Mom and Pop’s local bakery, it’s a disastrous plan. A couple hours spent on SEO can make the difference between a smart investment and wasteful spending.
And let’s be honest, spending time optimizing a client’s website isn’t all altruistic. After all, the more people that see your work, the more work you’ll have in the future. Using SEO to increase your own visibility is a no-brainer.
In Search Engine Optimization - Part 1, we’ll cover all the basic SEO knowledge. We’ll begin with what web crawlers can and cannot read, discuss how to expedite the indexing process, and finish with a list of easy to remember rules for moving a site up the search engine ranks. These will cover meta descriptions, meta keywords, headers, titles and all the basic rules that take only a few minutes to learn. Easy to implement, they’ll quickly become a must have on every site.
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Self Management - Staying Focused with Free Music Online
February 7, 2008 | Self Management, Small Business | Leave a Comment

Photo: Al- Fassam
Music holds a kind of magic over human beings. Not only does it make Friday nights at noisy bars more interesting, it can make your work day better too. Listening to the right kind of music can keep you sharp and focused on work much longer than usual. Cultivating and maintaining mad-hot creative flow is easier than ever with the sources for free music over the internet.
In the following article we’ll explore not only where to find music online, but also how to avoid some of the common pitfalls that turn music into a productivity killer. So plug in those headphones or turn up those speakers, and let’s get this show on the road.
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